Placebo effect

What We Can Learn about Affirmations from the Placebo Effect

What We Can Learn about Affirmations from the Placebo Effect

Affirmations were introduced by French therapist Emile Coué who recommended his patients repeat the phrase, “Every day in every way, I’m getting better and better” (English translation). The practice was to repeat the phrase 20 times each morning and evening. The frequent repetition, called “conscious autosuggestion,” was thought to change…

The False Hope of the Placebo Effect

The False Hope of the Placebo Effect

Something I have been contemplating for a while finally became crystal clear last night. I could not wait to share. The placebo effect is fascinating. In clinical trials, participants are typically divided into two groups. One group is given active treatment, and another group is given treatment that looks like…